With love from Baroda

It’s been some time. I am, as of this moment, in a three-star hotel room, in Baroda. The television is on and some prannoy-roy-sound-alike is belting out pop-news. Yes, my dears, I am on my sales stint and my area of rampage is Gujarat. Dry-days are ahead, in more ways than one.

The above was jotted down by me four days ago and today is the second time in five days when I have the time and inclination to write some more. I am still in my hotel room. But the television is off. Have watched more of it in these five days than the whole of last month combined. It’s that and the mobile phone that keep me company when I get back from the grind. Long live technology.

Baroda is a nice city. Spacious and broad, the rickshaw guys here are a gentle breed. They are chivalrous and not as abrasive as their counter-parts in other cities. Have realized how much that contributes to the feeling of well-being one gets. It is a small place and I dare say, you can traverse the length of it (not that I have, yet) in less than Rs 60. Sayaji Gaekwad is to Baroda what Shivaji is to Mumbai. Omnipresent.

My work - is all that I had expected from it and more. Most of my day is spent at the distributor-point. The salesmen come and go. I, sometimes, hang around in the godowns, familiarizing myself with the mind-boggling array of goods that adds so much complexity to the range; but is taken in such a non-chalant manner by the layman - for whom it’s as simple as asking for the ‘naano Lux International’ instead of the ‘moto Lux pink’. Naano – small, moto – big. Dear readers, I have added another language to my less-than-impressive kitty-bag of spoken-tongues. Or, at least, am in the process of doing so. So, work is exhilarating, although a steep-uphill-climb at times. But I don’t believe in easy. Easy is like junk-food.

I went for a market visit yesterday. And saw what good salesmanship is all about. Customer-focus is, in fact, all that it is vaunted to be. The guy in-charge of half of Baroda worth a monthly turn-over of two crores – the man who is currently training me, is also a salesman par excellence. He is quite a colorful character. Jitendra Patil aka Jitu Patil is a proud Maratha, based out of Baroda. Cracking at numbers, smart with people, his post is one that I shall be joining as boss of, once I am done with my training. I have yet to discover why I am better than him. I guess it has more to do with the opportunities I got, and the training which enabled, encouraged and equipped me to look at the larger picture. Sounds like quintessential-mba-jargon. But nothing in mba is jargon when coupled with strong execution.

Enough banter. Today is a Sunday and the malls in the city shall be seeing some of me. Wheel and Knorr are all okay, but the system requires some pampering.